I want to help get the word out about the Reverse Graffiti Project, a “clean art” concept by Paul Curtis. Curtis first discovered he could make art out of irony during a stint working in a kitchen. Upon noticing the contrast between clean and dirty surfaces, he began transforming eyesores into structures of beauty…by cleaning them.
Curtis’s work is not only interesting to look at, but it is also part of an eco-friendly movement. Clorox recently teamed up with him to produce this striking mural in San Francisco’s Broadway Tunnel using their Green Works Natural Cleaner.